Award Categories

This category will be celebrating the best academies at professional clubs. The jury will be looking at the level of coaching, development of the players, pathway into the junior teams, treatment of its players, accessibility and after care for those players who get released. 

The jurors will be looking to identify innovative and engaging experiences for fans that have impressed club’s supporter groups and made them feel closer to the players and the club. It could be regular pitch side entertainment before a game, or a food concession transforming hospitality at football. The judges will also be looking at how the fans rate the experience, what it means to them and what makes it so good. This cateogry is open to clubs, organisations, sport, event, experiential, media, pr and comms agencies who helped create these fan experiences.

This category will reward the football club, sport, experiential, pr, media or comms agency, and football organisations who have created the most effective content to promote and amplify a particular message. The content can be in any form and have been distributed on a variety of platforms. The judges will be looking at the impact of the narrative and how to deliver above and beyond its objectives.

This category is looking to reward the most impactful innovation implemented within the game. This could be a new health initiative designed to help understand the women’s body and how it operates at the optimum level during playing to time, or a piece of technology, clothing or other piece of equipment to help protect and improve the performance of the women’s body. The jury will be looking for the impact the innovation has had already and its potential future influence on the game. This cateogry is open to any company or business, which has developed and implemented the above type of initiative.

Here the jury are looking to identify the most impactful use of social media for a football club. The work will demonstrate how it used one of more social platforms to deliver results that could only be achieved by embracing the tools of this platform. Each submission will showcase how the use of social media increased followers for the club, amplified its messaging and drove greater engagement, and met the objectives. This category is open to any business or individual who is reponsible for creating social media for a football club.

This award will focus on the work a football club, sporting organisation, platform, or company is doing with its local community and will include everything from how it made women’s football more accessible and inclusive and the impact it has made on the lives of girls and women in the local community. This category is open to any organisation or company who has been involved in creating such an initiative.

This category is open to all companies who have created a successful experiential activation at a club during a match, or over a longer-term project. Jurors will be looking at how the activation engaged with fans, the key touchpoints it creates, how it drove greater amplification around the club and bigger crowds to interact with the club, and how the brand behind the activation drove an uplift in sales or brand awareness.

The category is open to anyone who actively manages staff within an off the pitch role whether that is finance, marketing, sales or HR. What have they achieved in the last 12 months, what marks them out as a leader, what differences have they made to their teams? What is their staff retention rate? What have they done to actively encourage more girls into the game also inclusivity? This cateogry is open to anyone in a women's football role at any type of company.

The jury here will be tasked with identifying the best ground staff team based on how well they set up the pitch for their team. Judges will look at innovative ways the team ensure the pitch and its facilities are always in use whatever the weather. 

Judges will be looking for the kit suppliers who have developed kits for clubs that are unique to women’s football in the way they fit the body, the materials used and the style they employ. It could be a one-off kit or a season long deal, but innovation and uniqueness will play a big role in the judges decisions. 

Judges will be looking to award the physio who has managed to understand the biomechanics of each of her/his players and manger to ensure the majority of their clubs’ players are fit and healthy and able to compete at the optimum level for the majority of the season. 

This category is open to all football journalists - broadcast and print - to put forward their most groundbreaking story over the course of the season. This could be anything from an interview with a player or manager, or in-depth piece into the state of the game.  Judges will be looking at the positive impact the content has had on the women’s game. 

Judges will be looking for the sponsorship deal which aligns with the club’s brands and values, while providing key investment into the club. Jurors will take into consideration the length of the deal and the impact it will have on the club during the period of sponsorship. They will also look at how hard it was to get the deal completed.